摘要:I have been writing about ethnic media over the past few years, and some of the comments that I have received have made me think about what I would see as stereotyping of ethnic media within the research community. There seems to be a rigid perception that ethnic media are media only by, for, and about ethnic communities, and any attempt to extend their role to broader society is questioned at best or dismissed entirely as nonsense. Perhaps a short introduction to the diversity within the ethnic media sector may help diminish some of the perceptual confusion of those who have not looked into the ethnic media sector closely and facilitate the discussion of the inevitably dialectic nature of ethnic media—the very nature that many often overlook