文章基本信息

标题：FACEBOOKS PUBLIC SOCIAL INTERACTION UTILIZATION TO ASSIST RECOMMENDATION ACROSS SYSTEM DOMAIN
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作者：MUHAMMAD MURAD KHAN ; IMRAN GHANI ; SEUNG RYUL JEONG 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2016
卷号：88
期号：3
出版社：Journal of Theoretical and Applied
摘要：Social media is most prominent internet transition for this decade and Facebook holds its largest share. Facebook has been utilized by researchers from different perspectives e.g. opinion mining, user mood swing pattern, influential person identification etc. whereas recently Facebooks social interactions were used for recommendation purposes. Although social interactions assisted recommendation, these interactions forced algorithm to work inside Facebooks ecosystem i.e. recommending items existing inside Facebook to Facebook users and these interactions were private in nature, requiring explicit permission from user before algorithm execution. This study utilize Facebooks public social interactions to recommend items across system domain i.e. recommending items to users existing outside Facebook. For this purpose we propose an algorithm that first identify items on Facebooks public pages, gather social interactions related to them, generate a rank list and finally recommend it to external users. As an experimental case study, whatmobile.pk Facebooks public social page was scanned for items and respective social interactions. These items were then compared with �fan� attribute of items existing on GSMARENA.com website in order to show rank similarity. 299 total items were found common between Facebooks public page and GSMARENA website. Items were ranked according to social interactions and �fans� quantity. Then a positive spearman correlation of 0.547 was found which was improved to 0.660 by excluding 22 mobile phones.
关键词：Facebook; Recommendation; Cross Domain; Rank Similarity; Public Social Interaction