文章基本信息

标题：SENTIMENT ANALYSIS BASED ON APPRAISAL THEORY FOR MARKETING INTELLIGENCE IN INDONESIA�S MOBILE PHONE MARKET
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作者：ANDRY ALAMSYAH ; WIDITA RAHMAH ; HERRY IRAWAN 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2015
卷号：82
期号：2
出版社：Journal of Theoretical and Applied
摘要：The growth of internet has prompt online marketing intelligence activities. Twitter becomes most popular social media in Indonesia and provides millions of text data. People share their opinion and emotions by their tweets. This phenomenon gives an opportunity to conduct a research for sentiment analysis. In this research we use appraisal theory that can analyze the emotions on the tweets according to basic descriptions on appraisal theory that include attitude, graduation and engagement towards products. We apply this theory in sentiment analysis using Bahasa Indonesia to determine and compare positive and negative sentiment of popular smartphone products in Indonesia, which is Lumia and Xperia. We perform calculation based on target and appraisal related, in the sentences level and the tweets level. The results of this research can be used as knowledge and consideration for business especially marketing intelligence field. Based on the calculations, Lumia have more positive results than Xperia.
关键词：Sentiment Analysis; Appraisal theory; Marketing Intelligence; Twitter; Lumia and Xperia