文章基本信息

标题：EVALUATION ON THE EFFECTIVENESS OF THE WEB TECHNOLOGY USAGE IN PROMOTING AND MARKETING INDONESIA TOURISM
本地全文：下载
作者：SUROTO ADI
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2014
卷号：68
期号：3
出版社：Journal of Theoretical and Applied
摘要：One indicator of success in tourism is reflected in the number of foreign tourists visiting Indonesia. Although the number and type of tourism objects in Indonesia is higher than the neighboring countries, the number of visits to Indonesia is far below the neighboring countries such as Malaysia, Singapore, and Thailand. The usage of websites in Indonesia tourism has been widely used, but the results are not satisfactorily yet, especially in supporting tourism promotion and marketing. The study aimed to evaluate the use of websites to support promotion and marketing Indonesia tourism which are carried out by tourism provincial and district offices, travel agencies, hotels and tourist destinations. The methodology used to determine the performance of website is mBSC (modified Balanced Scorecard), whereas to analyze the aspects needed to be strengthened in accordance with the functions of office and business tourism is descriptive statistical method. The data were taken from websites from offices of tourism, travel agencies, hotels, and tourist destinations. The results of the research are proposed to assess and formulate model of integrated website application development for promoting and marketing Indonesia tourism business.
关键词：Tourism; Integrated Website; Promotion And Marketing