文章基本信息

标题：A MARKETING MANAGEMENT MODEL BASED ON ENTERPRISE RESOURCE THEORY
本地全文：下载
作者：XUE WU
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2012
卷号：46
期号：2
页码：0910-0914
出版社：Journal of Theoretical and Applied
摘要：With the rapid development of the world economy, the marketing competitiveness of Chinese enterprises are facing a huge challenge. Based on the status quo, a marketing power management model based on the enterprise resource theory is introduced, the model introduced enterprise resource management theory, and building enterprise marketing evaluation index system according to the characteristics of the theory, then using the fuzzy evaluation method to establish model, last, the results will be shown by using octagonal assessment model. The experimental results show that, the model can reflect well the level of corporate marketing force and defects, and facilitate the evaluation and management of corporate marketing force.
关键词：Enterprise Resource Theory; Marketing Power Management; Octagonal Assessment Model; Fuzzy Evaluation