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  • 标题:STUDY ON SUCCESS FACTORS TO ENHANCE CUSTOMER TRUST FOR MOBILE COMMERCE IN SMALL AND MEDIUM-SIZED TOURISM ENTERPRISES (SMTEs) � A CONCEPTUAL MODEL
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  • 作者:SALEH ALQATAN ; DALBIR SINGH ; KAMSURIAH AHMAD
  • 期刊名称:Journal of Theoretical and Applied Information Technology
  • 印刷版ISSN:1992-8645
  • 电子版ISSN:1817-3195
  • 出版年度:2012
  • 卷号:46
  • 期号:2
  • 页码:0550-0564
  • 出版社:Journal of Theoretical and Applied
  • 摘要:Even though mobile technologies and wireless communication are growing at a very rapid phase all over the world, still the development of mobile commerce is hindered by a lot of aspects. Researchers all over the world are actively studying on this domain to understand the factors that affect the adoption of M-commerce. A lot of studies have recognized that �trust� is an crucial factor that impacts the adoption of M-commerce in a lot of domains, including the Small and Medium-sized Tourism Enterprises (SMTEs). Nevertheless it is not an easy task to make the customers to trust M-commerce for various reasons. Hence, based on previous studies, this paper has identified the factors that influence the customer�s trust of M-commerce adoption in SMTEs. Based on the above statement, this study has proposed hypothetical model for the purpose of studying trust and its precursors such as Familiarity with M-commerce and calculation-based trust, towards the adoption of M-commerce in SMTEs.
  • 关键词:Consumer Trust; Developing Countries (DC); Mobile Commerce (M-commerce); Small And Medium-Sized Tourism Enterprises (SMTEs); Trust Model
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