文章基本信息

标题：THE EFFECT OF SOCIAL INFLUENCE ON MOBILE GOVERNMT ADOPTION IN MALAYSIA
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作者：AHMAD ALTHUNIBAT ; NOR AZAN MAT ZAIN ; NORAIDAH SAHARI 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2011
卷号：25
期号：2
出版社：Journal of Theoretical and Applied
摘要：This study applies the Technology Acceptance Model (TAM) to examine factors such as perceived usefulness (PU) and perceived ease of use (PEOU) on citizen willingness to use mobile government services. This study also enhances TAM model with an additional construct of social influence (SI), Data are collected from Malaysia citizens a total of 750 questionnaires were distributed using purposive sampling method. 551 questionnaires are usable and included in the study with a response rate of 73%. SPSS has been used for data analysis. A structural model was proposed and tested, examining the important factors as well as social influence on the use of mobile government services by Malaysians. The results indicated the appropriateness of fundamental elements of TAM in the Malaysian mobile government context and the importance of SI in users� decision to accept the technology, and it is confirmed that perceived usefulness, Social Influence and perceived ease of use have a strong influence over the behavioural intention to use and actual use of mobile government.
关键词：M- Government; TAM Model; Acceptance; Social influence