摘要：Normal 0 21 false false false PT-BR X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabela normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The article aims at developing a framework for the management of design focused on maximizing the flow of information in the development of innovative products at competitive organizations. The methodology used in the study was based on the theory raised by means of literature review, outlining a qualitative research, exploratory in nature, through case study. The variables worked led the analysis, identification and classification of the process of developing products in four companies of different branches of industrial activity. The work started from the assumption that the design, incorporated in the organizational structure of a company through the management of design and integrated with other business units, strengthens the strategy of organizations.
Loading...
