标题：ANALYSIS AND PROPOSED ALTERNATIVE KEY STRATEGIES FOR MAINTAINING EXISTENCE OF THE COMPANY BASED ON THE CONCEPT OF FRED R. DAVID (Case Study on Beauty Clinic Meilleur)
摘要：Keywords : Alternative Key Strategy, Company Existence, Concept of Fred R. David ABSTRACT The purpose of this research is to study and analyze the factors that decide the existence of Meilleur’s beauty clinics and will be known alternative key strategy that feasible to run by companies that maintained corporate existence. To analyze the company's main strategic alternatives, the authors use the concept analysis of Fred R. David consisting of IFE Matrix, EFE Matrix, TOWS Matrix, SPACE Matrix, Grand Strategy Matrix, and QSPM. The results are analysis of internal factors and external factors from Meilleur’s beauty clinics and main strategic alternatives product development that feasible to run by companies to avoid their existence.
Loading...
