摘要：The purpose of this study is to determine how much influence the cost of advertising and personal selling to the sale of PT. Suzuki Wijaya for five years from the year 2003-2007. The data is quantitative data obtained through direct interviews taken during several days in March and quantitatively analyzed using Multiple Regression and Multiple Correlation. From the results of calculations where the variable X as the cost of advertising and personal selling and variable Y as a result of the sale, with the Multiple Regression analysis Y = -10.959 + 0.972 X1 + 0.108 X2 Multiple Correlation values obtained for 0.220. R2 coefficient of determination is 0.2202 = 0.48 = 48%. This shows the influence of advertising costs and the cost of personal selling on the sale of 48%.
Loading...
