文章基本信息

标题：Analyzing Inter-Organization Communication between Customer and Supplier of Subsidized Paddy Fertilizer
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作者：Mohd Shamsuri Md Saad ; Ammar Redza Ahmad Rizal ; Shahrina Md Nordin 等
期刊名称：Asian Social Science
印刷版ISSN：1911-2017
电子版ISSN：1911-2025
出版年度：2015
卷号：11
期号：17
页码：90
DOI：10.5539/ass.v11n17p90
出版社：Canadian Center of Science and Education
摘要：Inter-Organization Communication (IOC) is a commonly used communication discipline to communicatebetween and among organizations. This paper aimed to investigate elements of IOC theories of communicationmanagement used between a local farmer union (PPK) and subsidised fertilizer suppliers based on theperspectives of the PPK. This study employed a quantitative method through a survey using questionnaireswhich were distributed to a total of 192 representatives of 63 PPKs from granary areas. The findings revealedtwo essential indicators to support inter-organizational communication; communication willingness andcommunication commitment. This study will be useful for both scholars and practitioners in furtherunderstanding the current situation of communication in subsidized fertilizer industry in Malaysia. Further studyon another variables in IOC and the relationship between components/variables involved would be beneficial onexpanding knowledge of inter-organizational communication.