文章基本信息

标题：Spazas, hawkers and the status quo: Black consumption at the margins of media discourse in post-apartheid South Africa
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作者：Mehita Iqani
期刊名称：Animus : Revista Interamericana de Comunicação Midiática
印刷版ISSN：1677-907X
电子版ISSN：2175-4977
出版年度：2012
卷号：11
期号：22
页码：4-30
DOI：10.5902/217549777298
出版社：Universidade Federal de Santa Maria (UFSM)
摘要：This paper examines the mediated marginalization of forms of black consumption that were considered unthreatening to South Africa’s economic elite during the 1990s, South Africa’s first decade of political freedom. It argues the English language press of the time treated certain practices of black consumption produced, and approved of, by Apartheid state structures as natural, and as such contributed to a propping up of the economic status quo in the face of a sea change in the political environment. The paper offers as a theoretical framework a discussion of the tensions between citizenship and consumption in South Africa, and the complexity of claims that consumption equals empowerment in post-colonial contexts. Next, a brief account is provided of the process of constructing the corpus of media texts analyzed. Finally, the paper presents the key themes of the ways in which black consumption was discursively marginalized and critically discusses those in relation to bigger questions about the extent to which consumption stands for empowerment in post-Apartheid South Africa.
关键词：Consumption; media; race; empowerment; South Africa; post-apartheid