文章基本信息

标题：Efectos de la RSC sobre el consumidor: una aplicación al sector de transporte público terrestre
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作者：Natalia Vila ; Carlos Gimeno-Martínez
期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2010
卷号：20
期号：38
页码：235-256
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：This work aims to compare the effects on consumers in three dimensions when companies carry out CSR actions: i) the knowledge of a company and its products; ii) the attitude that this fosters among consumers; and iii) the purchasing behavior to which it gives rise. The idea is to ascertain to what extent a company that carries out CSR actions is better perceived, preferred over other companies and selected by consumers when making a purchase. To do so, an empirical study was proposed regarding a sector of great social transcendence that involves CSR characteristics: public terrestrial transport in urban areas.
关键词：Corporate social responsibility;terrestrial transport;effects;consumer;Responsabilidad social corporativa;transporte terrestre;efectos;consumidor;Responsabilité sociale corporative;transport terrestre;effets;consommateur;Responsabilidade social corporativa;transporte terrestre;efeitos;consumidor