文章基本信息

标题：Modelo integrador de estrategias competitivas: aplicación al sector portuario
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作者：Luis Silva-Domingo ; Norma Pontet-Ubal
期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2010
卷号：20
期号：38
页码：45-56
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：Despite significant advances in the literature and in professional practice, theoretical models of competitive strategy have not yet reached maturity. In this work, the diverse visions regarding competitive strategy models are presented and discussed, defending the need for a development that would integrate the key aspects in the competitive position of organizations: the environment and the capacities of the organization. In this sense, the objective is to underline the potential of the integrated model of competitive strategies proposed by Parnell (2006), which still lacks sufficient empirical evidence. Through a theoretical reflection that conceptually applies the model to the port cargo sector - which is briefly described and analyzed - this work concludes that the referred-to model could be highly relevant to professional practice and therefore to academia.
关键词：Competitive strategies;market control;perceived value;inter-port competition;Estrategias competitivas;control de mercado;valor percibido;competencia interportuaria;Stratégies compétitives;contrôle de marché;valeur perçue;compétence interportuaire;Estratégias competitivas;controle de mercado;valor percebido;concorrência interportuária