文章基本信息

标题：Factores determinantes de la confianza hacia el intermediario en la industria del trueque comercial
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作者：Eduardo Torres Moraga ; Leslier Valenzuela Fernández ; Cristóbal Barra 等
期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2009
卷号：19
期号：34
页码：25-34
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：Organised bartering is growing in the business world. The key factor for companies to enter this network and habitually use its services is the confidence represented by (and placed in) the intermediary. This investigation proposed a causal model showing which factors determined confidence in an intermediary in the commercial barter industry. The methodology used was causal and quantitative and was applied to all Barterhouse S.A.'s clients (this being the only commercial bartering company in Chile). The empirical results established that the mediator's reputation and communication, the same as its members' satisfaction, directly and positively influenced the relationship between network member and intermediary.
关键词：Commercial barter;confidence;reputation;communication;satisfaction;Trueque comercial;confianza;reputación;comunicación y satisfacción;Troc Commercial;Confiance;Réputation;Communication et Satisfaction;Troca Comercial;Confiança;Reputação;Comunicação e Satisfação