文章基本信息

标题：El Grupo Santodomingo: el pez chico se come al grande de generación en generación
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作者：Carlos Alberto Rodríguez Romero ; Edison Jair Duque Oliva
期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2008
卷号：18
期号：32
页码：127-152
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：This article deals with the organisational evolution of the Santodomingo family group, highlighting the growth strategies developed throughout three generations. It begins from the moment when the family patriarch became established in Colombia, analyses the mechanisms used by the second generation for obtaining national and regional monopolistic positions and ends with the third generation's negotiation for positioning itself in the global market as integrants of one of the world's giant brewing companies. The study shows that the company's strength lies in its organisational evolutionism, its company strategies and especially in its strategic diagnosis.
关键词：Strategy;economic groups;Santodomingo family;organisational evolutionism;Estrategia;grupos económicos;familia Santodomingo;evolucionismo organizacional;Stratégie;groupes économiques;famille Santodomingo;évolutionnisme organisationnel;Estratégia;grupos econômicos;família Santodomingo;evolucionismo organizacional