文章基本信息

标题：La calidad de la relación en mercados industriales: estado de la cuestión
本地全文：下载
作者：Jaume Llorens Monzonís ; Juan Carlos Fandos Roig ; Miguel Ángel Moliner Tena 等
期刊名称：Revista Innovar Journal Revista de Ciencias Administrativas y Sociales
印刷版ISSN：2248-6968
出版年度：2006
卷号：16
期号：28
页码：199-222
语种：Spanish
出版社：Universidad Nacional de Colombia - Sede Bogotá
摘要：Establishing alliances or lasting agreements between Colombian companies having common interests has become increasingly important due to the extremely competitive entrepreneurial setting facing companies in Colombia. Analysing the quality of such relationships between parties has thus become especially important for measuring the strength of relationships between companies. The lack of apparent uniformity amongst authors concerning this construct's dimensionality led to it being decided to study how second order dimensions or constructs affect the quality of relationships re commitment, trust and satisfaction.
关键词：Marketing relationships;industrial marketing;relationship quality;satisfaction;trust;commitment;Marketing de relaciones;marketing industrial;calidad de la relación;satisfacción;confianza;compromiso;Marketing de relations;marketing industriel;qualité de la relation;satisfaction;confiance;compromis;Marketing de relações;marketing industrial;qualidade da relação;satisfação;confiança;compromisso