文章基本信息

标题：Consumer preferences for meat: self-service counter or service counter?
本地全文：下载
作者：Ramona Weinrich ; Sarah Kühl ; Annabell Franz 等
期刊名称：Proceedings in Food System Dynamics
印刷版ISSN：2194-511X
出版年度：2015
页码：175-198
DOI：10.18461/pfsd.2015.1515
语种：English
出版社：Proceedings in Food System Dynamics
摘要：Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space, niche products like high welfare meat cannot be placed both at the self-service counter and at the service counter. In order to analyze where to place it best an online survey of 642 German consumers was conducted. By means of factor and cluster analyses, consumers’ animal welfare attitudes and their preference for a point of purchase were combined. The different target groups were combined using cross tabulation analysis. The results show that consumers in the target group show a more positive attitude to the service counter.
其他摘要：Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space, niche products like high welfare meat cannot be placed both at the self-service counter and at the service counter. In order to analyze where to place it best an online survey of 642 German consumers was conducted. By means of factor and cluster analyses, consumers’ animal welfare attitudes and their preference for a point of purchase were combined. The different target groups were combined using cross tabulation analysis. The results show that consumers in the target group show a more positive attitude to the service counter.