摘要:This paper investigates the identity devices targeted to women in a specific culturalartifact, with copies circulating in the state of Espírito Santo (Brazil), that is, the weeklysupplement Revista AG, published in the newspaper A Gazeta. The study analyzes theissues published between May 2008 and February 2009, offering an interpretation bothof their form and their overt content. It analyzes how the female care of the self suggestedby the supplement is articulated around the axis home-work-body. The text concludeswith some overall reflections on the devices conveyed by Revista AG.