文章基本信息

标题：Teste de perda crítica para delimitação do mercado relevante: aplicação no mercado de automóveis
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作者：Jônatas Henrique Souza dos Santos ; Mariusa Momenti Pitelli
期刊名称：Textos de Economia
印刷版ISSN：2175-8085
出版年度：2015
卷号：18
期号：1
页码：60-79
语种：Portuguese
出版社：UFSC
摘要：The relevant market definition is important for merger analysis in the antitrust policy, according to the Hypothetical Monopolist Test (TMH). The critical loss test is used to measure the relevant market to achieve this goal. Thus, this paper apply the Critical Loss Test for the Brazilian car market, specifically for three models (Uno, Gol and Celta), in the subsegment Entrance Vehicle. The main result showed that the definition of the relevant market on the simulations depends on the margin considered. It is observed in the simulations, considering the reference margins, the Gol 1.0 model is a possible candidate to be in the same relevant market as the Celta 1.0 and the Uno 1.0.
关键词：Relevant Market;Critical loss Analysis;Market Power;Automobile;Entrance Vehicle;Mercado Relevante;Teste de Perda Crítica;Poder de Mercado;Automóvel;Veículos de Entrada