摘要:This study presents an innovation Model of Project Visual Management applied to design practices through a case study. The methodology procedures include a literature review about the subjects that supported the model framework: Project Development, Design Thinking and Visual Management; and its application as a case study. As outcomes, the model developed and its applications are described as a case study through two applied projects in graduation courses of design. The fi nal conclusion shows potentialities and new opportunities noticed after those applications. Keywords: model of visual management, product development process, design practice.