文章基本信息

标题：Celebrificación del candidato. Cultura de la fama, marketing electoral y construcción de la imagen pública del político
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作者：Mercè Oliva ; Óliver Pérez-Latorre ; Reinald Besalú 等
期刊名称：Arbor
印刷版ISSN：1988-303X
出版年度：2015
卷号：191
期号：775
页码：270
语种：Spanish
出版社：Consejo Superior de Investigaciones Científicas
摘要：The centrality of the media in the contemporary public sphere has led political institutions to adapt their communication strategies to its logic. Politics and entertainment are increasingly converging and one of the most significant examples of this trend is the tendency to turn politicians into celebrities, i.e. using elements of celebrity culture to build candidates’ public image. This article aims to develop theoretically what celebrification of a candidate means. Drawing upon the main contributions of celebrity studies and political marketing, we identify three fundamental aspects that become useful to recognise and understand celebrification . Additionally, these three elements are applied to analyse the construction of the candidates’ image in the 2012 Catalan Parliamentary Elections.
关键词：Political communication;personalization;mediatization;celebrity studies;politainment;Comunicación política;personalización;mediatización;celebrity studies;politainment