文章基本信息

标题：Retórica y cartas al director
本地全文：下载
作者：Lluís Pastor Pérez
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2006
卷号：12
页码：393-412
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article shows the reluctances the mass media and the scholars have with respect to the daily readers’ contributions and magazines. The letters to the editor, exclusively studied as an opinion genre, is the clearest evidence. Nevertheless, the reader has a fundamental role within the theory of journalism. In order to exemplify this, the article analyses the production in journalism from the point of view of the rhetoric and presents seven usual rhetorical resources in journalism. Out of these resources, three of them insist on the kind of contribution the readers make to the media: the rhetoric of the participation, the rhetoric of the dialogue and the rhetoric of the intervention.
关键词：Medios de comunicación;Diarios;Retórica;Lectores;Cartas al director;Género de Opinión;Teoría del periodismo;Retórica de la participación;Retórica del diálogo;Retórica de la intervención
其他关键词：Mass media;Newspapers;Rhetoric;Readers;Letters to the editor;Opinion genre;Theory of journalism;Rhetoric of the participation;Rhetoric of the dialogue;Rhetoric of the intervention