摘要：The aim of the present study is to understand Boa Forma Magazine’s discourse strategies that relate physical exercise with health and esthetics and the implicit market purposes behind its discourse. In order to reach the objectives this study used a qualitative (discourse and image analysis) and a quantitative approach. Results showed that the magazine’s information promotes an encouragement to reshape the body through the practice of physical exercises and the consumption of products many times prescribed by experts. Therefore, it is possible to conclude that the magazine strengthens not only problems related to body image, but also the idea that women are guilty for not following patterns morally determined by society.
关键词：Periodicals as Topic. Body image. Exercise. Guilt.;Publicaciones Periódicas como Asunto . Imagen corporal. Ejercicio. Culpa;Publicações periódicas como assunto. Imagem corporal. Exercício. Culpa
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