摘要:The article aims at identifying, describing and analyzing different strategies of Brazilian press to narrate the dispute between Brazil and Hungary in the 1954 World Cup in Switzerland. The analysis of articles published in newspapers O Globo and Folha de S. Paulo reveals the presence of a discussion about national character, the belief in the superiority of the “natural” characteristics of Brazilian football in comparison with Europeans’ “spirit of organization” and the Hungarian victory as a result of a European collusion. The study concludes that the press reverses the hierarchy between nature and culture, stereotyping identifications in a context of unbalanced power relations.
关键词:Mass media. Soccer. Power.;Medios de comunicación de masas. Fútbol. Poder.;Meios de comunicação de massa. Futebol. Poder.