文章基本信息

标题：Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses
本地全文：下载
作者：Martin Hingley ; Julie Boone ; Simon Haley 等
期刊名称：International Journal on Food System Dynamics
印刷版ISSN：1869-6945
出版年度：2010
卷号：1
期号：3
页码：194-203
语种：English
出版社：CentMA
摘要：The study explores local food as a marketing opportunity for small food producers and identifies barriers to development. Research was conducted primarily through depth interviews, supplemented by a survey of food marketing group members in North-West England. The results of this local study were consistent with national survey data showing increasing consumer interest in food provenance, traceability and support for the local economy. Lack of an official and recognised definition of the term "local food" hindered marketing. Restricted access to finance and the burden of regulations were identified as barriers. Further, small business success was subjective and difficult to identify, since goals may be based on sustaining a lifestyle rather than profit.
关键词：local food;marketing;small-business development;UK