摘要：Recently many researchers have emphasized the impact of globalization in the Indian market. These changes have lead to a shift towards differentiated products (mostly high value agricultural products) along with services. However, Indian agriculture is mostly dominated by small holders. Their ability to perform in this new market had always been questioned. In this situation the position of supply chain becomes very crucial. It becomes very important to identify and understand the various factors and its impact on market accessibility of small holders. An attempt has been made in this paper to identify and describe the some of main factors affecting the market accessibility of small farmers from supply chain perspective and also to understand the relationship between the factors and market accessibility of small farmers’. This study is based on a sample of 50 fruits and vegetable growers of the West Garo Hills distributed across the 5 blocks (10 producers from each block). The results of this study are based on correlation and multiple regression analysis. This study found that accurate and timely information and extension support are the prime factors impacting the farmer’s access in the markets.
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