文章基本信息

标题：Gestão da inovação sob a perspectiva do desenvolvimento sustentável: lições das estratégias e práticas na indústria de higiene pessoal, perfumaria e cosméticos
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作者：Anapatricia Morales Vilha ; Ruy Quadros
期刊名称：RAI Revista de Administração e Inovação
印刷版ISSN：1809-2039
出版年度：2012
卷号：9
期号：3
页码：28-52
DOI：10.5773/rai.v9i3.593
出版社：Elsevier B.V.
摘要：Concerns about environmental issues have compelled the productive sector of the industries to search for new business opportunities to achieve sustained development. There are some Brazilian companies from the personal hygiene, cosmetics, and perfumery sector who have been incorporating natural ingredients from the Brazilian biodiversity in its products in response to the intense competition with the multinational companies of the sector based in Brazil, as well as on account of the search of participation in international markets. The objective of this research was to study the implications in the search of a technological innovation trajectory based on sustainable products, which brings more complexity and diversity to the technological innovation process management and the increase of expertise associated with it. To accomplish this, a survey was proposed within a sample of 12 companies which actuate in the sector with the objective to investigate its strategies and technological innovation management practices. The results allowed the construction of a deductive categorization matrix with the different approach regarding the usage of natural ingredients in company’s products, also with different implications for technological and innovative activities and the principles of sustainable development.
关键词：Gestão de inovação tecnológica ; Desenvolvimento sustentável