文章基本信息

标题：Envolvimento do consumidor no processo de desenvolvimento de produtos como medida de sucesso: Um estudo com empresas participantes dos prêmios Finep e Nacional de Inovação
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作者：Ana Paula Matias
期刊名称：RAI Revista de Administração e Inovação
印刷版ISSN：1809-2039
出版年度：2015
卷号：12
期号：1
页码：174-200
DOI：10.11606/rai.v12i1.100321
出版社：Elsevier B.V.
摘要：{Abstract } This study aimed to analyze the levels of consumer involvement in processes of {PDP} (Product Development Process) as a measure of success in launching new products, besides discusses, from the results that were found, if the innovation awards in Brazil are really to reward products and / or innovative projects, or are just for innovation promotion. To achieve the objectives of this work, we chose a quantitative and descriptive approach. Data collection was conducted through electronic questionnaire sent via email to the managers of the nominated and winners companies in the National Innovation and {FINEP} awards, between 2008 and 2011. For the multivariate statistical analysis, we used the nonparametric Mann-Whitney test, discriminant analysis and linear regression with dummy variable, besides the statistical analyzes using univariate analysis of variance – ANOVA. The data analysis was performed using {SPSS} (Statistical Package for the Social Sciences) software. The results showed that 100% of the researched firms have some kind of mechanism to engage with consumers. It was also found that the least used interaction tool with the consumer is the virtual one.
关键词：Prêmios de inovação; Envolvimento com o consumidor; PDP; Innovation awards; The consumer involvement; PDP