文章基本信息

标题：Prática de Offshore nos Call centers: um exemplo de serviço com uso intensivo de tecnologia da informação
本地全文：下载
作者：Marlucy Godoy Ricci ; Alessandra Rachid
期刊名称：RAI Revista de Administração e Inovação
印刷版ISSN：1809-2039
出版年度：2013
卷号：10
期号：2
页码：29-44
DOI：10.5773/rai.v10i2.614
出版社：Elsevier B.V.
摘要：The purpose of this paper is to present the growth of international operation of telemarketing service. This practice is known as offshore. For this, information about the growth of service sector, call center activity and its international operation, through the use of information technology, was studied. After studying the data, it was possible to observe that call center activity is growing in Brazil and its growth allows the country to start commercializing this kind of service in the international market. On the other hand, this economic activity in Brazil deserves more attention, especially because there are important questions related to human resources management.
关键词：Internacionalização de serviços ; Call center ; Tecnologia de informação