摘要:Purpose: The paper explores the use of Web 2.0 tools by the faculty of Government Degree Colleges of Jammu Division, J&K (India). Methodology: The data was collected from a sample of 300 participants using questionnaire as a data gathering tool. Findings: The study concludes that the potential use of Web 2.0 in higher education has not been optimally explored and utilized. Keywords: Information Technology (IT); Web 2.0; Social media; Web 2.0; Communication and Information; Academia. Paper type: Research