文章基本信息

标题：Market-Driven Management in Fashion and Luxury Industries
本地全文：下载
作者：Fabrizio Mosca
期刊名称：Symphonya. Emerging Issues in Management
印刷版ISSN：1593-0319
出版年度：2008
期号：1
页码：65-71
语种：English
出版社：Symphonya. Emerging Issues in Management
摘要：The Market-Driven Management requires that the continuous attention to customers is combined to constant and direct competition in all reference markets. The Market-Driven Management, in the specific context of companies competing in the fashion and luxury industries can be traced back to three main factors: a growing attention to brand equity; the reinforcement of the direct relationships with final consumers; the improvement of the information flow management system.
关键词：Market-Driven Management;Global Markets;Fashion and Luxury Industries;Brand Equity