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  • 标题:TRIGGERING INNOVATION AND CREATIVITY IN TRADITIONAL HANDICRAFTS SECTORS - AN INDIAN PERSPECTIVE
  • 作者:Amitava Ghosh
  • 期刊名称:Management Insight
  • 印刷版ISSN:0973-936X
  • 出版年度:2013
  • 卷号:8
  • 期号:1
  • 语种:English
  • 出版社:Management Insight
  • 摘要:Billions of people across the globe are working in the informal sectors possesses traditional skills and knowledge, of which a large number makes a living by producing traditional handicrafts. The informal sector in India provides opportunities of emplayment to more than 330 million workers. The grave problems in the crafts sector in India are lack of knowledge and access to means for enhancing quolity and productivity. It has also been pointed out that areas, such as, innovation in design and form, skill development, safety, environmental awareness, technical improvement and market development need greater attention for Ilringing in change in the traditional handicrafts sector. Perhaps the greatest evil is the lack of awareness and education. In India, many researchers and agencies have given valuable inputs in connection with conservation and revival of traditional crafts. Touching the root and taking the course of any change process for innovation and creativity in this environment calls for a conscious and methodical intervention process. The intervention can only be successful, if the traditional craftsmen are accepting the process of change for innovation. And the urge for this change must come from within. It has been felt to intervene in the case of a section of this traditional handicrafts sectorDhokra through a two-way intervention process, through the route of technological and HRD intervention.
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