文章基本信息

标题：What if simulation for a Brazilian company regarding marketing budget
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作者：Diogo André PINTO
期刊名称：Journal of Economic Development, Environment and People
印刷版ISSN：2285-3642
出版年度：2016
卷号：5
期号：2
页码：31-36
语种：English
出版社：Alliance of Central-Eastern European Universities
摘要：The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.
关键词：What-if, simulation, multidimensional, hypothetical, predict, business modelling, scenario, goal seek