文章基本信息

标题：Role of Perceived Value and Emotions in the Satisfaction and Future Intentions of Spectators in Sporting Events
本地全文：下载
作者：Moreno, Ferran Calabuig ; Hervas, Josep Crespo ; Pomar, Juan Nunez 等
期刊名称：Engineering Economics
印刷版ISSN：2029-5839
出版年度：2016
卷号：27
期号：2
页码：221-229
语种：English
出版社：Kaunas University of Technology
摘要：The quality of service offered by sports entities has become a good predictor of user satisfaction and also future intentions. To know the future intentions of customers of any service is a key objective to develop service improvement and retention strategies. This need has also become apparent to professional sports clubs. In this study, the relationship between quality, perceived value, emotions, satisfaction and future intentions of spectators are analyzed for a sporting event. Using a sample of 563 spectators and modeling with structural equations, results indicate that perceived value is the best predictor of the satisfaction and future intentions of spectators, while quality and emotions have limited relevance as predictors of spectator satisfaction. DOI: http://dx.doi.org/10.5755/j01.ee.27.2.12288
关键词：sport spectators; satisfaction; emotions; future intentions; sporting events; sport management