文章基本信息

标题：Factors Affecting Consumers’ Purchasing Decision of Toiletries Products: An Empirical Study on Square Toiletries in Khulna City
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作者：Md Rabiul Islam ; Rumana Perveen ; SM Monirul Islam 等
期刊名称：Journal of Business and Technology (Dhaka)
印刷版ISSN：1992-271X
出版年度：2015
卷号：9
期号：1
页码：71-81
语种：English
出版社：Northern University Bangladesh
摘要：This study is an attempt to identify the factors which affect consumers in purchasing toiletries products in Khulna City, Bangladesh. Data were collected from Consumers of the city using structured questionnaire. More or less a random sampling method was applied to collect response from 250 consumers from which 197 found free from errors; those respondents were used for the ultimate study. Factor analysis and ANOVA with SPSS were applied for data analysis. This study has found that the factors consumers consider for their purchasing decisions are brand image, cost and commitments, distinctiveness, prestige, customer relationship. Except distinctiveness, individuals with various education levels do not show different perceptions on these identified factors. DOI: http://dx.doi.org/10.3329/jbt.v9i1.22779 Journal of Business and Technology (Dhaka) Vol.9(1) 2014; 71-81
关键词：Toiletries products;Factor analysis;purchasing decisions