文章基本信息

标题：Injecting Extension into the American Zeitgeist
本地全文：下载
作者：Eric T. Stafne
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2015
卷号：53
期号：3
出版社：Journal of Extension, Inc.
摘要：Extension is a product of times past and needs to be updated and upgraded for today's world. "Zeitgeist" is a German term that encompasses the moral, cultural, and intellectual climate that exists within a certain time and place. Defining how this relates to Extension is not easy. Extension should examine popular culture and realize that story-driven and relatable visual media, such as television and film, are what capture the public interest. Extension must tap into that to assimilate with the younger demographics. Ultimately, we in Extension are responsible for telling and being the heroes of our own story.
关键词：Cooperative Extension Service ; creativity ; innovation ; popular culture