文章基本信息

标题：Using Commitment as a Tool to Promote Behavior Change in Extension Programming
本地全文：下载
作者：Emmett Martin ; Laura A. Warner ; University of Florida Gainesville, Florida 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2015
卷号：53
期号：4
出版社：Journal of Extension, Inc.
摘要：Social marketing is an approach used to encourage behavior change among a specific target audience. Social marketing offers a number of tools, and Extension programming that targets behavior change could improve outcomes by incorporating the commitment tool. Commitment has been effective in natural resources campaigns that encourage sustainable behavior change. This article discusses the concept of commitment and different ways that this social marketing strategy can be used to promote behavior change through Extension programming.
关键词：behavior change ; commitment ; Extension programming ; social marketing