文章基本信息

标题：Using Search Engine Optimization Techniques to Enhance the Visibility of Web-Based Extension Fact Sheets
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作者：Reanna Moore ; Elisa Shackelton ; Laura Bellows 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2015
卷号：53
期号：2
出版社：Journal of Extension, Inc.
摘要：To compete in today's online environment, Extension needs to increase its visibility through search engine results. The study reported here evaluated the impact of using Search Engine Optimization (SEO) techniques on six Web-based Extension Nutrition and Health fact sheets by examining data pre- and post-fact sheet revision from Google Analytics and rankings on Google results page. Comparing Pageviews data pre-and post-revision, the Pageviews for all six fact sheets increased, ranging from 101% to 281%, over a 3-month timeframe. Application of SEO techniques to Extension publications has the potential to increase the visibility of Extension's credible and research-based information.
关键词：Search Engine Optimization (SEO) ; fact sheets ; keywords ; Google Analytics ; nutrition