文章基本信息

标题：Maps & Apps: Mobile Media Marketing Education for Food and Farm Entrepreneurs
本地全文：下载
作者：Julie Fox ; Rob Leeds ; Eric Barrett 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2014
卷号：52
期号：3
出版社：Journal of Extension, Inc.
摘要：With an increasing number of consumers using smartphones, tablets, and other mobile devices to find and interact with local businesses, Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs. The literature review, curriculum framework, and lessons learned shared in this article can be used by Extension professionals to improve their own online presence, as well as by educators working with entrepreneurs and community leaders.
关键词：social media ; mobile communication technology ; entrepreneur education ; marketing Extension