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文章基本信息

  • 标题:Internet Use for Small Businesses: Does It Matter?
  • 作者:Roberto Gallardo ; Austin Jacobs ; Mississippi State University Starkville, Mississippi
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2014
  • 卷号:52
  • 期号:4
  • 出版社:Journal of Extension, Inc.
  • 摘要:Should small businesses invest time and effort in online presence strategies? Results from the study reported here indicate that younger and smaller businesses benefit, with higher revenues from implementing an online presence strategy over time. The implications for Extension educators include expanding their digital literacy programming to assist small businesses and entrepreneurs in their communities.
  • 关键词:Mississippi ; small businesses ; Internet use ; online presence ; business revenues
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