文章基本信息

标题：Using a Food-Themed Calendar to Engage the Public and Promote Extension from Field to Fork
本地全文：下载
作者：Kayla Colgrove ; Alice Henneman ; Lisa Franzen-Castle 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2014
卷号：52
期号：2
出版社：Journal of Extension, Inc.
摘要：A monthly, Web-based food-themed calendar was created to provide Extension research-based information from farm to fork to consumers and multiplier groups working with consumers. It provides resources for selected national food-themed days, weeks, and months. This approach helped optimize the use of social media and search engines in promoting content, leading to visits and links to our organization's website. The calendar received 45,875+ page views. It has been linked 493 times from 186 websites, including other universities, blogs, and social media sites. The calendar was listed in the top three recommended webpages by search engines.
关键词：social media ; multi-purposing ; digitizing content ; food-themed calendar ; multiplier groups