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文章基本信息

  • 标题:Tracking Online Data with YouTube's Insight Tracking Tool
  • 作者:Joanne Kinsey
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2012
  • 卷号:50
  • 期号:3
  • 出版社:Journal of Extension, Inc.
  • 摘要:YouTube users have access to the powerful data collection tool, Insight. Insight allows YouTube content producers to collect data about the number of online views, geographic location of viewers by country, the demographics of the viewers, how a video was discovered, and the attention span of the viewer while watching the video. This article reports on the viral capacity of a video over a 24- month period.
  • 关键词:online video ; Web-based video ; online data collection ; YouTube
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