文章基本信息

标题：Characteristics of Innovations: Lessons Learned From a Statewide Mandatory Implementation of the Animal Health Network
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作者：Lori L. Moore ; Theresa Pesl Murphrey ; Shannon H. Degenhart 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2012
卷号：50
期号：6
出版社：Journal of Extension, Inc.
摘要：The Animal Health Network is designed to connect state veterinarians with Extension partners and local feed retailers to deliver timely, relevant animal disease-related information to non-commercial livestock and poultry owners. The study reported here explored perceptions of key opinion leaders related to the characteristics of the Network as an innovation. Qualitative interviews conducted with13 stakeholders involved in the implementation of the Network revealed that the relative advantage, complexity, and compatibility of the Network were readily apparent to participants, while trialability and observability were not as pervasive. Findings can assist those attempting to diffuse a concept or idea with similar characteristics.
关键词：diffusion ; opinion leaders ; characteristics of innovations ; Animal Health Network