文章基本信息

标题：E-Newsletters: A Simple Way to Integrate Technology with Extension Programming
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作者：Luke Erickson ; Lyle Hansen ; University of Idaho 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2012
卷号：50
期号：6
出版社：Journal of Extension, Inc.
摘要：Extension educators can easily include technology in regular programming. Several Extension faculty conducted a survey to determine the overall effectiveness of a electronic newsletter (e-newsletter). Results indicated that this e-newsletter had a wide viral reach, provided strong local impact in terms of confidence and behavior changes, increased website traffic, and helped establish a strong web presence. This e-newsletter also helped increase programming requests and strengthen relationships with local legislators and other leaders. The implication is that e-newsletters are cost-effective, time-friendly, and relatively non-technical tools for expanding the reach of local Extension programs, and for reaching online audiences.
关键词：electronic newsletter ; online newsletter ; e-newsletter ; viral activity ; Web traffic