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文章基本信息

  • 标题:The Search for Extension: 7 Steps to Help People Find Research-Based Information on the Internet
  • 作者:Paul Hill ; Heidi B. Rader ; Jeff Hino
  • 期刊名称:Journal of Extension
  • 印刷版ISSN:0022-0140
  • 电子版ISSN:1077-5315
  • 出版年度:2012
  • 卷号:50
  • 期号:6
  • 出版社:Journal of Extension, Inc.
  • 摘要:For Extension's unbiased, research-based content to be found by people searching the Internet, it needs to be organized in a way conducive to the ranking criteria of a search engine. With proper web design and search engine optimization techniques, Extension's content can be found, recognized, and properly indexed by search engines and people. These techniques will improve the ranking of Extension websites on search engine result pages and drive added traffic to Extension's online content.
  • 关键词:search engine optimization ; Internet presence ; technology adaptation ; Extension website design ; Extension PageRank
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