文章基本信息

标题：Local Food Tourism Networks and Word of Mouth
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作者：Michael L. Dougherty ; Gary Paul Green
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2011
卷号：49
期号：2
出版社：Journal of Extension, Inc.
摘要：This article draws from surveys of three key components of local food tourism networks: farmers, restaurateurs, and tourists. Key informant interviews were also conducted to complement survey data. Results indicate that word of mouth is central to forming and maintaining local food tourism networks because it links farmers and restaurateurs. Also tourists become aware of tourism opportunities primarily through word of mouth. For these reasons, Extension educators must consider word of mouth when promoting local food tourism. Word of mouth requires time to form "naturally." Therefore, practitioners must create opportunities to link the different hubs in local food tourism networks.
关键词：local food systems ; word of mouth ; culinary tourism ; tourism networks ; Wisconsin