文章基本信息

标题：How to Target Extension Resources to Different Age Groups: Segmenting the Public According to Interests and Information Search Strategies
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作者：Cäzilia Loibl ; Florian Diekmann ; Marvin T. Batte 等
期刊名称：Journal of Extension
印刷版ISSN：0022-0140
电子版ISSN：1077-5315
出版年度：2010
卷号：48
期号：1
出版社：Journal of Extension, Inc.
摘要：This article suggests targeting Extension resources according to consumers' interests and information search strategies of different age groups. Survey data were used to describe topics of interest to consumers in a Midwestern state, to group consumers according to their involvement in information search, and to assess the influence of age on the information search of consumers. Respondents exhibited four intensity levels in their search for consumer information, which differed by age. Nutrition and health topics emerged as the most important consumer topics across age groups.
关键词：information search ; consumer segments ; consumer interests ; age differences