文章基本信息

标题：Análisis del uso e interacción con aplicaciones second screen en TV Social en España
本地全文：下载
作者：Fernando Galindo Rubio ; Elena Fernández Blanco ; David Alameda García 等
期刊名称：Cuadernos de Información
印刷版ISSN：0716-162X
电子版ISSN：0717-8697
出版年度：2014
期号：35
页码：159-175
语种：Spanish
出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：This paper analyzes the current situation of secondscreen applications in Spain, a phenomenon aimedat the interaction with social television troughsmartphones. To this end, a map of the activity withreference to the three main forms of interaction isbuilt: conventionat social networks,cohesive contentapplications and second screen applications.Assessing the knowledge and effectiveness of theseapplications and their effectiveness is the purpose ofthis work, developed with a mix of quantitative andqualitative research techniques and focused on the useof second screen applications and the interactions thatthe users establish with them.Wrong configuration of the added value that theseapplications offer is revealed as the main result of thispaper, that has the goal of being useful to review theconfiguration of the added value of existing applications,and as support in designing and structuring future ones.
关键词：Social TV, smartphones, technology, applications, interactivity, social networks;TV Social, smartphones, tecnología, aplicaciones, interactividad, redes sociales