文章基本信息

标题：Calidad en contenidos televisivos y engagement: Análisis de un canal privado en Colombia
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作者：Manuel Ignacio González Bernal ; Sergio Roncallo-Dow ; Germán Antonio Arango-Forero 等
期刊名称：Cuadernos de Información
印刷版ISSN：0716-162X
电子版ISSN：0717-8697
出版年度：2015
卷号：0
期号：37
页码：17-33
语种：Spanish
出版社：Faculty of Communications of the Pontificia Universidad Católica de Chile
摘要：This paper presents the results of a content analysis and an inquiry into Colombian audiences regarding the concept of ‘quality television’ and its effect upon engagement. The results show that for the sampled audience the most relevant elements in terms of engagement to television programs are related to the identity of the channel (or brand) that broadcasts the product, the expectations of the viewers, the topics addressed, the inclusion of commercial advertisement, and the programming/ scheduling criteria. Likewise, some of those same elements were part of the sampled audiences’ definition of ‘quality television’. Received: 08-06-2015 / Accepted: 11-04-2015
关键词：Television;audiences;engagement;content;quality television;Televisión;audiencias;engagement;contenido;televisión de calidad;Televisão;audiências;engagement;conteúdo;televisão de qualidade